Pazarlama ve Pazarlama İletişimi
in: Bütünleşik Kurumsal İletişim, Bayram Kaya, Editor, Siyasal Kitabevi, Ankara, pp.327-346, 2003
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2003
- Publisher: Siyasal Kitabevi
- City: Ankara
- Page Numbers: pp.327-346
- Editors: Bayram Kaya, Editor
- Police Academy Affiliated: Yes